Inkline Logomark

Brand
Guidelines

Simplified digital marketing that drives business growth.

Vision

To be the leading catalyst in transforming how businesses engage with digital technology, fostering a world where seamless digital experiences drive sustainable growth.

Our vision is to build a future where every business can realize its full potential in the digital realm. We believe that lasting success is not just for the tech-savvy, but for any organization with a passion to grow. At the heart of this vision is our commitment to empowerment.

We remove barriers to entry. Through the creation of seamless digital experiences, we ensure that our clients can connect with their customers effortlessly and effectively. Our dedication to conversion-focused design means we are building strategic engines for sustainable growth.

Values

Our values are the operating system of Inkline. They are the deeply held principles that shape our culture, guide our decisions, and guarantee our commitment to excellence.

1.0

We champion our clients.

Our approach begins and ends with our clients. We practice Client-Centricity in everything we do, acting as a true partner on their journey, built on a foundation of Friendliness and open communication.

2.0

We drive with integrity.

Trust is our most valuable asset. We uphold the highest standards of Integrity, ensuring transparency and honesty in every interaction. This commitment fuels our pursuit of Excellence.

3.0

We innovate with purpose.

The digital world never stands still, and neither do we. We embrace Innovation not for its own sake, but to create tangible value. Our Growth-Mindset and Adaptability keep us ahead of the curve.

4.0

We succeed together.

Greatness is achieved collectively. Through Collaboration, we merge diverse perspectives into a unified, creative force. We believe in Empowerment, giving our team the autonomy to lead.

Mission

Our mission is to simplify digital marketing, for businesses, offering tailored, cutting-edge solutions that enhance online presence and drive measurable success.

We are fundamentally driven by the belief that every ambitious business, regardless of its scale or industry, deserves an unobstructed path to significant growth in the modern digital age. We make success accessible by demystifying web development and digital marketing.

By focusing on crafting tailored, cutting-edge solutions, we ensure our work is not only powerful but also intuitive and easy to manage. We engineer a seamless and resilient strategic engine designed for one purpose: to fuel your measurable, sustainable, and long-term success.

1.0

Logo Downloads

Select a color, format, and variant, then download any logo type. All logos are available in SVG and PNG.

Horizontal

Horizontal Logo

Vertical

Vertical Logo

Wordmark

Wordmark Logo

Logomark

Logomark
1.2

App Icons

Pre-rendered app icons for all major platforms. Select a color, then download a zip of all sizes for each platform.

Master

512px 1024px

512px · 1024px

Favicon

16px 32px 48px 192px 512px

ICO · SVG · PNG (16-512)

Apple

120px 152px 167px 180px 1024px

120 · 152 · 167 · 180 · 1024

Android

48px 72px 96px 144px 192px 512px

48 · 72 · 96 · 144 · 192 · 512

Microsoft

150px 270px

150px · 270px

2.0

Color Principles

Click any swatch to copy its hex value to your clipboard.

2.1 Primary Colors

Cerulean

PC - 001

Cobalt

PC - 002

2.2 Secondary / Accent Colors

Magenta

SC - 001

Bubblegum

SC - 002

Shamrock

SC - 003

Lime

SC - 004

2.3 Greyscale Accent Colors

Nearly Black

AC - 001

Medium Grey

AC - 002

Light Grey

AC - 003

3.0

Typographic Rules

3.1 Primary Typeface

Inter Tight

Our primary typeface is Inter Tight. This clean, modern neo-grotesk sans-serif is chosen for its exceptional clarity and performance on digital screens.

32px
The quick brown fox jumps over the lazy dog

3.2 Secondary Typeface

IBM Plex Serif

Our secondary typeface embodies the connection between humanity and technology. Use IBM Plex Serif to dress up key words and phrases for important moments.

32px
The quick brown fox jumps over the lazy dog

Font Package Builder

Select the font weights and styles you need, then copy the embed code for your project.

Inter Tight

IBM Plex Serif

4.0

Iconography

Our brand uses Font Awesome Classic icons across all styles. Search, preview, and download icons in your preferred color and format.

5.0

Imagery

Our approach to photography is rooted in authenticity. Click any image to preview and download.

6.0

Brand in Use

See the Inkline brand applied across business cards, merchandise, signage, and more. Refer to the full brand guide above for detailed examples.

Horizontal Cobalt

Business Cards

Vertical White

Signage

Logomark White

Merchandise

Horizontal Black on Lime

Print Materials

Wordmark White

Digital Campaigns

Vertical Cerulean

Presentations